With over 800 million users worldwide, LinkedIn is the go-to networking platform to gain visibility in the professional space at an unfathomable scale. Marketing yourself among an ocean of professionals is daunting, but if you know how to create content, connect with the right people and be consistent, you’ll invariably build a name for yourself.
Finding Suitable Connections
Finding connections is not for just increasing your number of connections but rather identifying the key people in your industry and leveraging their expertise to learn and grow. Connecting with influential people enables you to draw in with their content, comment, and contact them for advice or insights directly related to your field of work. Don’t be apprehensive about adding people you don’t know. A warm introduction expressing mutual interests can help you get connected.
Now that you’ve formed a few connections. The next step is…
Content
Content comes in various forms, but the critical thing to remember is to have a plan. Discover and understand the kind of content that your network is sharing on their feed. It will undoubtedly help you in making your extraordinary piece. On the other hand, you can also reshare content from other people and add your expertise to it to further cement yourself as an industry expert who is up to date on trends and topics. Some examples of content pillars are personal experiences, advice, recommendation, topical issues, asking questions, and polls.
So, you built your audience and created your content…
Be Consistent
Consistency is profoundly valued and noticed by people in the business world, and the same applies to the world of LinkedIn. Be aligned with your values and how you wish to be perceived. Consistency in language, tone, and areas of interest will solidify your image and avoid creating a split social media personality. On the other hand, it is also advisable to remain consistent in posting regularly to gain visibility over time.
LinkedIn is an excellent platform for fostering a network, exhibiting proficiency in your industry, and connecting with new people and opportunities. Sitting inactive and simply consuming content will not help elevate your presence. Building your personal brand takes a significant amount of time and deliberate effort, which will prove to be fruitful.
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